Mr. Shim started to study moral teachings since 19 years old and has been dedicating his efforts after retirement from H Mart to advancing moral education. 

Dr. Lotus King Weiss is a community leader and an educator living in Flushing, New York. She is the President of the Whole Elephant Institute and a top scholar in Cancer Research.

Ms. Lotus Blossom Weiss is the young leader of the Sacred Virtue Way Institute and will bring  moral education into all public schools in America.

Mr. Noah Wang Genatossio is the young leader of the Sacred Virtue Way Institute to bring moral education into the American legal field.

Dr. Jianxin Bao will play the role of carrying out scientific research to examine the impact of morality on human body health.

Dr. Jinxiong She will provide life science research consultant in the studies of the impact of morality education on human longevity. 

Dr. Weiwu He will provide business consulting. 

Attorney Ning Ye will be one of the legal counsels.

Dr. Patricia K. Donahoe will work with Dr. Lotus King Weiss to design the Mother Schools.